Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the following processing operations.
‘Personal data’ means any information relating to an identified or identifiable natural person.


Server log files

You can visit our website without providing any personal data.

Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.

The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Contact details

Responsible person
Contact us on request. The controller responsible for data processing is: Global Extend GmbH, Autenbachstr. 18, 73035 Göppingen Germany, info@globalextend.de, 07161 9830987

Proactive contact by the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact enquiry.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice on an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Article 6(1)(f) GDPR.
We will only use your email address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice on an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR.
We will only use your email address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; ‘WhatsApp’). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The purpose of data processing is to process and respond to your contact enquiry. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided and other data to the extent provided by you. We use a mobile device for the service, the address book of which only contains data from users who have contacted us via WhatsApp. Personal data will not be passed on to WhatsApp without your prior consent.
Your data will be transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles. If the contact is made for the purpose of implementing pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in providing a quick and easy way to contact you and to answer your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR.
We only use your personal data to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
You can find more information on terms of use and data protection when using WhatsApp at  https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.

Customer account   Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.


Collection, processing and forwarding of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.

Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.


Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising


Data collection when writing a comment or rating
When you comment/rate an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you provide it. The processing serves the purpose of enabling a comment/rating and displaying comments/ratings.

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment/review is published, only the name you have provided will be published.

In addition, when you submit a comment/review, your IP address is stored for the purpose of preventing misuse of the comment or review function and to ensure the security of our information technology systems. By submitting the comment/rating, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Use of your personal data for sending postal advertising
We use your personal data (name, address), which we have received as part of the sale of a product or service, to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising your objection can be found in the legal notice.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to any other third parties.

Use of Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; ‘Klaviyo’) for sending newsletters as part of order processing.
We pass on the information you provide during the newsletter registration process (e-mail address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical analysis.
In order to analyse newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device as well as the time. This data can be used to create user profiles under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical analysis to improve newsletter campaigns.
Your data is generally transmitted to Klaviyo servers in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can find more information on data protection at Klaviyo at https://www.klaviyo.com/legal/privacy-notice  and at https://www.klaviyo.com/legal/data-processing-agreement.

Use of the mobile phone number for sending SMS advertising
We use your mobile phone number exclusively for our own advertising purposes for sending SMS advertising, irrespective of contract processing, provided you have expressly consented to this.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your mobile phone number will then be removed from the mailing list.

Your mobile phone number will be passed on to a service provider for SMS dispatch as part of order processing.

Shipping service provider merchandise management

Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the shipping company as part of the contract processing, provided you have expressly agreed to this during the ordering process. The purpose of this disclosure is to inform you of the dispatch status by e-mail. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to
plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel, Germany.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Payment service provider credit information

Use of PayPal
We use the PayPal payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; ‘PayPal’) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; ‘PayPal’) on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognised.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; ‘Amazon Payments’) on our website.
The purpose of data processing is to be able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using ‘Amazon Payments’, the data required for payment processing will be transmitted to Amazon Payments in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at https://pay.amazon.com/de/help/201212490

Use of Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; ‘Klarna’) on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.



Cookies may be stored that enable your browser to be recognised. The resulting data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.



‘Pay Later’ (invoice), “Pay Now” (payment by direct debit), “Financing” (instalment purchase)

For individual payment methods such as ‘Pay Later’ (invoice), ‘Pay Now’ (payment by direct debit), ‘Financing’ (instalment purchase), Klarna reserves the right to obtain credit information on the basis of mathematical-statistical procedures using credit agencies.'

For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, e-mail address, IP address and data related to the order, to a credit agency for the purpose of identity and credit checks and uses the information received on the statistical probability of non-payment for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if Klarna makes advance payment. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR by notifying Klarna. The provision of the data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Further information, in particular to which credit agencies Klarna passes on your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies

General information about Klarna is available for Germany at: https://www.klarna.com/de/ and for Austria at  https://www.klarna.com/at/. Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at  https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy 

Use of SOFORT

We use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; ‘SOFORT’) for payment processing on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The purpose of data processing is to be able to offer you various payment methods by processing payments via the payment service provider SOFORT. If you have decided in favour of the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. You can find more information on data processing when using the payment service provider SOFORT at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ and https://www.klarna.com/sofort/.

 

cookies


Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.



Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.



You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=de

Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Technically necessary cookies

Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.


The use of cookies or comparable technologies is based on Section 25 (2) TDDDG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.


Use of the GDPR Legal Cookie
We use the GDPR Legal Cookie consent management tool from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; ‘beeclever’) on our website. The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations. Cookies may be used for this purpose. The following information may be collected and transmitted to beeclever: anonymised IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data is not passed on to other third parties.
The data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
You can find more information on terms of use and data protection at beeclever at:  https://gdpr-legal-cookie.com/pages/terms-conditions and at  https://gdpr-legal-cookie.com/pages/datenschutzerklarung.


Advertising tracking analysis

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; ‘Google’) on our website.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The following information may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

The IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Your personal data is processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.

You can find more information on terms of use and data protection at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Hotjar
We use the analysis tool of Hotjar Ldt (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; ‘Hotjar’) on our website.
The purpose of data processing is the needs-based design, optimisation and analysis of our website.
The tool is used to randomly record the movements of site visitors on the website. This creates a log of mouse movements, scrolling behaviour, length of stay and clicks on the website (so-called heatmap).
Hotjar uses cookies for this purpose, among other things. The following information may be collected in the process IP address (in anonymised form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (country only), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function and storage duration can be found here:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
These data are used to create user profiles under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified under the TADPF. The data transfer takes place, among other things, on the basis of appropriate protective measures. Hotjar will provide you with further information on the measures taken upon request.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on data protection when using Hotjar can be found here:
https://www.hotjar.com/legal/policies/privacy#enduserenglish.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; ‘Meta’) on our website.

Meta and we are jointly responsible for the collection of your data and the transfer of this data to Meta when the service is integrated. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools .
Accordingly, we are responsible in particular for the fulfilment of the information obligations pursuant to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations pursuant to Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the joint processing agreement. Meta is responsible for enabling the rights of data subjects pursuant to Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the Service and the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta's obligations under the Joint Processing Agreement.

The purpose of the application is to target visitors to the website with interest-based advertising on the social networks Facebook and Instagram. The Meta remarketing tag has been implemented on the website for this purpose. This tag is used to establish a direct connection to the Meta servers when the website is visited. This tells the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the Facebook or Instagram social networks, you will then be shown personalised, interest-based ads.

The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag and what actions are taken after being redirected to this website. However, we do not receive any information with which users can be personally identified.

Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can deactivate the remarketing function ‘Custom Audiences’ here. For more information on the collection and use of data by Meta, your rights in this regard and ways to protect your privacy, please refer to Meta's privacy policy at  https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

We use the online advertising programme ‘Google Ads’ on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

When you click on an advert placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.

The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.



Your data may be transmitted to the servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information and Google's privacy policy at https://www.google.de/policies/privacy/


Use of the remarketing or ‘similar target groups’ function of Google Inc.

We use the remarketing or ‘similar target groups’ function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; ‘Google’) on our website.

The application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to analyse website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown adverts that are highly likely to take into account previously accessed product and information areas.

Your data may be transmitted to servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/


Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; ‘TikTok Ireland’) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; ‘TikTok UK’) on our website. Both companies are the joint controllers for data processing (hereinafter ‘TikTok’).
The purpose of data processing is to identify and analyse our customers' website visits and to better address customers by placing targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels that enable your browser to be recognised. The following information may be collected and transmitted to TikTok: Date and time of the visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. The data collected in this way can be used to create user profiles using pseudonyms. However, this does not allow users to be personally identified.
Your data may be transferred to third countries, such as the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified in accordance with the TADPF. The transfer of data to the USA and to third countries without an adequacy decision is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.  
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on data protection at  
https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.


Customer Journey Tracking attriXus / Campaign Tracking


We use the services of attriXus GmbH to conduct effective market research/analysis, to collect statistical data for campaign tracking or to optimise the user-friendliness of our website. This is done by means of pseudonymous user profiles in which no personal data, but only anonymised or pseudonymised data, is used. Cookies and/or comparable technology may be used for this purpose. In particular, the following user data is collected:


- URLs of the websites visited

- Time of the visit to these websites

- Views, clicks and interactions on or with the advertising material of advertisers

- Visits to advertisers' websites, including the transfer of product IDs where applicable

- Online legal transactions with advertisers

- Abbreviated IP (Internet Protocol) address, based on this:

- General geo-information (country of origin, region/state, city)

- Internet access provider

- Access speed (cable/DSL, dial-up, cellular, corporate)

- Browser or user-client information, including

- Browser type (Google Chrome, Microsoft Edge, Firefox, Safari, etc.)

- Operating system (Windows, Apple OS, Linux, etc.)

- Device (desktop, Android phone, iPhone, Android tablet, iPad, etc.)

- Preferred languages

- Screen resolution

On our behalf, attriXus GmbH will use the transmitted data in particular to realise campaign tracking with attriXus (tracking system). All of the above-mentioned data is collected exclusively for this purpose and stored without reference to individuals.



The legal basis for the processing of personal data is Art. 6 para. 1 lit. a) GDPR in conjunction with § 25 TTDSG. The data is not used to personally identify the visitor to this website.



You can unsubscribe from the collection of campaign tracking by attriXus GmbH with the attriXus tracking system and prevent the processing of this data by carrying out a so-called opt-out under the following link: https://d.attrxs.de/privacy/v0rur7gqspb3/

or deactivating the setting in the so-called Consent Management Tool for attriXus.

 

This objection is valid as long as the associated opt-out cookie is not deleted. This cookie is set for the domain, per browser and user of a computer. If you access our website from multiple end devices and browsers, you must therefore object to data collection separately and again on each of these devices and in each browser.

Plug-ins and miscellaneous


Use of the Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; ‘Google’) on our website.

This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The purpose of data processing is to design and optimise our website in line with requirements.

The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.

Further information on terms of use and data protection can be found  here.


Use of Google reCAPTCHA

We use the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; ‘Google’) on our website. The purpose of the query is to distinguish between human input and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to servers of Google LLC in the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

You can find more information about Google reCAPTCHA and the associated privacy policy at 

 https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

 

Use of Google Invisible reCAPTCHA
We use the invisible reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing between input by a human and automated machine processing. In the background, Google usage data is collected and analyzed, which Invisible reCAPTCHA uses to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further processed there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and, if applicable, also transferred to a Google LLC server in the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) of the German Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

Further information on Google reCAPTCHA and the associated privacy policy can be found at:
https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy


Use of Google Maps
We use the Google Maps embedding feature on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google").
This feature enables the visual display of geographical information and interactive maps. When you access pages that contain Google Maps, Google also collects, processes, and uses data from website visitors.
Your data may also be transferred to the USA. For the USA, the EU Commission has an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) Sentence 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. The processing of your personal data is based on your consent in accordance with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option to change your settings in the privacy center so that you can manage and protect the data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos on our website from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This function displays videos stored on YouTube in an iFrame on the website. The "Enhanced Data Protection Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube's privacy policy at  https://www.youtube.com/t/privacy.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The purpose of data processing is to ensure the consistent display of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. For the USA, the EU Commission has an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent and is based on Section 25 (1) Sentence 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ andhttps://developers.google.com/fonts/faq.


Rights of the data subject and storage period

Storage period
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then subject to statutory retention periods, particularly those under tax and commercial law, and then deleted after the expiry of the retention period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, rectification, erasure, restriction of processing, and data portability.
Furthermore, pursuant to Article 21 (1) GDPR, you have the right to object to processing based on Article 6 (1) (f) GDPR, as well as to processing for direct marketing purposes.

Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
Tel.: +49 711 6155410
Fax: +49 711 61554115
Email: poststelle@lfdi.bwl.de

Right of Objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After your objection has been made, the processing of the data in question will be terminated unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After your objection has been made, we will terminate the processing of the data in question for direct marketing purposes.

Last updated: November 29, 2023